ZARA

What I do
Art Direction
Graphic Design
3D
Client
Zara

Overview
Visual design proposals for a new line of glam makeup and children soaps developed for Zara Beauty. The project explored the creation of multiple visual directions that could live within the Zara universe while addressing a younger audience, balancing playfulness, clarity and an editorial aesthetic.

I was responsible for the creative and visual direction of the pieces, covering the entire process from the initial concept definition to the development of the aesthetic language and the final execution.

The final outcome is presented through 3D editorial-style visuals, designed not only to showcase the products but to create a strong visual connection with the Zara universe.

ZARA

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