LOVE ME
THE EMERALD
Product Reveal
3D
Client
Tous
Creative and visual direction for the product reveal of TOUS LoveMe The Emerald Elixir, a fragrance launch inspired by the concept of perfume as jewellery and designed for the brand’s digital launch campaign and in-store displays.
My role covered the creative and visual direction of the piece, defining the aesthetic concept, visual narrative, and the design and development of the 3D elements and animation, always aligned with TOUS’ brand codes.
The visual language is built around emeralds and gold, using reflections, transparencies, and spot lighting to highlight the brand iconic symbol bottle with a bear shape. The product is revealed through the opening of a jewels case, recreating the moment a jewel is unveiled and reinforcing the fragrance’s sophisticated and luxurious character.
Client - TOUS
Agency - Aktiva Design
© 2026 Neus Perez