BETER NAIL CARE

What I do
Brand guidelines
Art Direction
3D
Client 
Beter

Overview
Visuals and new graphic elements for the Beter Nail Care line that were used all along media, with a strong focus on translating the product attributes into a clear and visual graphic language that reflects the new brand identity.

I led the creative and visual direction of the proposal, defining the overall composition and aesthetic system. The visual language was built around organic shapes, glossy surfaces, and a playful yet refined color palette, carefully aligned with the tones of each nail polish to create consistency across the line.

The final outcome consists of assets that were used to modernize the brand establishing a playful visual framework; setting a clear precedent for the continued development of future visual pieces within the Beter line.
Credits
Client - Beter
Agency - Aktiva Design

© 2026 Neus Perez